| Katja Riefler / RISolutions is
the consulting company of Katja Riefler, a former journalist
that published in 1995 the first book in German language on
newspapers online. Since that time she has worked as a consultant
to the news industry in Germany with the main focus to assist
newspapers to be more successful on the Internet. Katja Riefler
has assitsted many German publishing houses to be more successful
on the Internet.
Prior to that she has worked as an editor at a daily newspaper,
then temporarily worked freelance until in 1996 she was hired
by the Bavarian Newspapers Association VBZV in order to found
the first common company of German newspaper publishers on
New Media. It served up to 35 regional
newspapers. Goal of that company was to maximize synergies
between the newspaper companies, to share knowledge and to
work together on all aspects of the Internet business. „mbt
Online KG“ existed until 1999 as an ISP, technical service
provider and training center. Within other services mbt Online KG
provided the first online classified database of regional
newspapers in Germany.
During the Internet hype it was merged with another
company and lost its significance to publishers.
RISolutions was founded in 1999. Katja Riefler focuses with
her work on trends that might get important for newspapers.
She works closely with various publishing houses and the German
Newspaper Publishers Association BDZV. She has a wary eye
on European and International developments. She shares her
knowledge as a speaker at conferences, is author of various
publications and also a contributor
to Steve Outings „E-Media-Tidbits“-Weblog at the
Poynter-Institut in St. Petersburg, FL.
At the beginning of February 2003 she presented the first
version of her study and market overview „Digital
Editions 2003“ in German language which meanwhile
is available in an updated English language version. This
publication was well recognized and raised a lot of interest.
The 100 page has been the first major publication on the business
models and the various technical systems available to generate
digital editions and takes a deep look into the experiences
of publishing houses already offering such editions.