Only a few years ago the idea would have caused many people
to shake their heads in disbelief: placing a reproduction
of a printed newspaper on the Internet? Completely at odds
with online culture! A failure to understand the possibilities
offered by the new medium. These critical voices have now
been silenced. This is not because the Internet has suddenly
become less up-to-date and is no longer used for chatting,
communication or interaction.
On the contrary: experience shows that the Internet is much
more than this and is used in a much more varied way than
one might have imagined at first. So, why not find out whether
the Internet is suitable as an additional sales channel for
daily newspapers as a quality product?
Digital newspaper editions are mushrooming all over Europe.
In the past several years newspapers in Germany, Belgium,
France, Italy, Spain and the Netherlands have started to publish
digital replica editions of their papers on the Internet and
are continuing to do so – this year UK followed. At
the end of May 2003 The Times switched from publishing a paid
for text version of the paper to digital edition only available
to users abroad. Just one week later followed The Telegraph
with its “Screenprint edition”. Early
in July The Guardian made its plans public for charging for
a digital edition. And in December 2003 finally the national
Audit Bureau of Circulation for the United Kingdom and Ireland
agreed to audit and certify digital editions. However, it won't
allow publishers to combine digital edition and print edition
“Digital Editions 2003 – New Business for Newspaper
Companies” is a 120 page report on the experiences of
(mostly) European newspapers with those kind of editions and
the vendors that offer such systems. More than 20 systems
to produce digital editions are already competing on the market
– the homegrown solutions of some newspapers disregarded.
This study tries to give insight into the various possible
solutions for presenting the digital editions and the business
models behind them. The vendors and their software are portrayed
in detail. Insofar possible each solution has been complemented
with a case study of a newspaper already using the system and its
experiences with digital editions.
You can download the Free
Executive Summary of the Digital Editions RISolutions-Report
and download the full report immediately.